A Rockin’ Celebrity Happening: Tom Morello + Workers vs Wal-Mart

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Tom Morello

When the AFL CIO, UFCW and others were mounting efforts to echo the voices of Wal-Mart workers, Big Bowl of Ideas set to work on identifying various celebrities and notables to do so along with many others at work as a ramp up to Black Friday. Among the results, was getting hard-charging, kick-ass, world-renown guitarist Tom Morello to do a digital shout-out to the workers.

Making arrangements with his team, we caught up with him after a performance he had just done for Voices of a People’s History (which BBOI was also excited to support with promotion and in-kind services) in Los Angeles. With no more than some poster board and a gigantic jumbo marker, we got a shot and it got pushed out into the digital universe.

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Tom Morello

Boom. Done. Hello echo chamber for workers’ voices.

If you’re interested in how artists and popular culture can amplify voices for your campaign or cause, let us know.

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