When the #WageAction Coalition in Massachusetts contacted us about launching an aggressive yet dynamic digital media content package in just three weeks time to stoke interest in a set of three low-wage worker actions all happening on the same day, we were raring to go and hit the ground running.
Below you’ll find a portion of the original shares and ads we created (in addition to 50+ that we curated and repurposed with new clickable caption text to increase more traffic) in less than three weeks. Text outside of each image, pointed viewers to a Facebook event page for the actions when they clicked.
The neon sign art work is by Los Angeles artist Patrick Martinez, augmented by our design team. The rather simple ads (AMC Pacer, Groceries, Strewn Furniture) were part of a kitschy series on Craigslist exclusively.